Email Marketing Statistics 2016 and Beyond

Email Marketing Statistics 2016 and Beyond

According to Ascend 2, 54 percent of marketers said increasing engagement rate is a top priority.

According to Econsultancy, three-quarter of companies agree that email offers “excellent” to “good” ROI.

According to MarketingProfs, 15 percent of marketers surveyed say their company still does not regularly review email opens and clicks; only 23 percent say they have integrated their website and emails to track what happens after a click.

The higher a number of images in an email, the lower the rate of clickthrough of the email. READ MORE

5 Giant Steps To Better Understand Your Customers’ Content Needs

According to statistics from Content Marketing Institute, 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. This is a great step towards the right direction but how do you know what type of content your customers actually need?

Most content marketing efforts yield little or no ROI because the content was created without the customers’ feedback or a good understanding of the target customer. Understanding your customers’ content needs require soliciting feedback from your target or present customer, monitoring social media for trends and conversations and monitoring website analytics. Finally using search queries and related search queries customers punch into search engines. READ MORE

15 Mistakes To Avoid In B2B Content Marketing

15 Mistakes To Avoid In B2B Content Marketing

In his weekly WBF on Moz’s blog, Rand Fishkin said “In B2B marketing, the sales team only wants content that reaches the lead at the company to which they are selling.  But, in fact, reaching anyone who nudges/influences/manages people in that role at the company (or outside it – press/social influencers/bloggers/etc) is a pursuit worthy of equal effort (and can often dramatically expand your content opportunities)”

And I agree with him, now this particular statement made me research and compile 15 mistakes most B2B content marketers make. READ MORE

12 Productivity Hacks For Smart B2B Marketers You Must Use

Image on Productivity Hacks For Smart B2B Marketers

Productivity for B2B marketers includes waking up and diving into work with to-do lists looking the amazon forest. By the end of the day, you realize you have been busy all day doing nothing productive.

Hence no results

Science has shown that focusing on one task alone would help you complete the each task faster and efficiently instead of trying to do it all at the same time.

There is a huge difference between busy and being productive, being busy involves activities with no specific goal or no benefit but being productive involves work related activities with an end game of seeing results and achieving something. READ MORE

Do Snapchat Marketing Like A Pro

Do Snapchat Marketing Like A Pro

In a report by Bloomberg News, Snapchat now delivers more than 7 billion videos to users each day.

Starting out as a photo exchanging app which disappears after 10 seconds, little did we know it would become the highest holder of engagement in 2016.

Due to its popularity and audience, businesses and marketers are constantly looking for ways to interact with the app audience.

You might be thinking my business does not cater for teenagers and millennials but the truth is, if your business plans to be around for the next decade or more  then you would be selling to millennials and the generation Z. READ MORE

Twitter Ads: Basic Guide To Lead Generation

Basic guide to Twitter Ads

Are you tapping into the full potential of Twitter ads?

500 million tweets are sent out every day on Twitter and you are doing your business a disservice if you don’t have a social media strategy for Twitter.

Do you command a huge following on Twitter, planning to build a brand or use it for customer support then you need Twitter Ads.

Setting Up Twitter Ads

Setting up your account for Twitter ads is very much basic, simply click on the drop-down menu beside the new tweet icon (on PC) then you see an option for Twitter ads as you can see in the image below: READ MORE

Online Lead Generation: Proven Techniques For Capturing Emails

120 timeless proven techniques of capturing emails

Online lead generation from your website can be easy as saying cheese!

In the post below, I would share with you timeless, proven techniques which has been tried and tested to work in lead generation from your website.

Irrespective of your brand, business or market, online lead generation follow the same rules and the techniques below would help you generate leads online only if you act on the techniques provided.

Did you know in 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States and a 2013 research published in Monetate’s Ecommerce Quarterly report reveals that email beats search and social combined as the largest driver of conversions. READ MORE

11 Reasons You’re Doing Customer Support on Twitter All Wrong


Not having customer support on Twitter cost you money!

In a report published by Zendesk, 40% of customers would purchase from a competitor once they learned that the competitor offers superior customer service. Have you tried reaching out to your shipping company, e-commerce store regarding your late order or cable company in regards to your account only to be disappointed by no replies or there is no official customer support on Twitter?

Can i get a yes?


The truth is 67% of consumers have used a brand’s social media for servicing either for inquiries or solutions. READ MORE

How to Gain More Leads using Facebook Lead Ads

14 effective ways to use facebook lead ads

What is your favourite advertising platform? Are you making use of Facebook lead ads in your inbound marketing strategy?

Knowing that 65% of Facebook’s 1.5 billion population check Facebook every day, I would advise integrating Facebook lead ads into your marketing strategy.

According to 2013 State of Inbound Marketing Report, 52% of marketers sourced a lead from Facebook and this number has grown over time. Lead ads from Facebook is far cheaper and efficient compared to driving leads to landing pages and with third-party tools like snaptiks, your leads can be imported into MailChimp or getresponse. READ MORE