Email Marketing Statistics 2016 and Beyond

Email Marketing Statistics 2016 and Beyond

According to Ascend 2, 54 percent of marketers said increasing engagement rate is a top priority.

According to Econsultancy, three-quarter of companies agree that email offers “excellent” to “good” ROI.

According to MarketingProfs, 15 percent of marketers surveyed say their company still does not regularly review email opens and clicks; only 23 percent say they have integrated their website and emails to track what happens after a click.

The higher a number of images in an email, the lower the rate of clickthrough of the email. READ MORE

5 Giant Steps To Better Understand Your Customers’ Content Needs

According to statistics from Content Marketing Institute, 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. This is a great step towards the right direction but how do you know what type of content your customers actually need?

Most content marketing efforts yield little or no ROI because the content was created without the customers’ feedback or a good understanding of the target customer. Understanding your customers’ content needs require soliciting feedback from your target or present customer, monitoring social media for trends and conversations and monitoring website analytics. Finally using search queries and related search queries customers punch into search engines. READ MORE

Online Lead Generation: Proven Techniques For Capturing Emails

120 timeless proven techniques of capturing emails

Online lead generation from your website can be easy as saying cheese!

In the post below, I would share with you timeless, proven techniques which has been tried and tested to work in lead generation from your website.

Irrespective of your brand, business or market, online lead generation follow the same rules and the techniques below would help you generate leads online only if you act on the techniques provided.

Did you know in 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States and a 2013 research published in Monetate’s Ecommerce Quarterly report reveals that email beats search and social combined as the largest driver of conversions. READ MORE