DIGITIMATIC

Actionable Marketing Ideas

Category: B2B Marketing

15 Mistakes To Avoid In B2B Content Marketing

15 Mistakes To Avoid In B2B Content Marketing

In his weekly WBF on Moz’s blog, Rand Fishkin said “In B2B marketing, the sales team only wants content that reaches the lead at the company to which they are selling.  But, in fact, reaching anyone who nudges/influences/manages people in that role at the company (or outside it – press/social influencers/bloggers/etc) is a pursuit worthy of equal effort (and can often dramatically expand your content opportunities)”

And I agree with him, now this particular statement made me research and compile 15 mistakes most B2B content marketers make.

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12 Productivity Hacks For Smart B2B Marketers You Must Use

Image on Productivity Hacks For Smart B2B Marketers

Productivity for B2B marketers includes waking up and diving into work with to-do lists looking the amazon forest. By the end of the day, you realize you have been busy all day doing nothing productive.

Hence no results

Science has shown that focusing on one task alone would help you complete the each task faster and efficiently instead of trying to do it all at the same time.

There is a huge difference between busy and being productive, being busy involves activities with no specific goal or no benefit but being productive involves work related activities with an end game of seeing results and achieving something.

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