Email Marketing Statistics 2016 and Beyond

Email Marketing Statistics 2016 and Beyond

According to Ascend 2, 54 percent of marketers said increasing engagement rate is a top priority.

According to Econsultancy, three-quarter of companies agree that email offers “excellent” to “good” ROI.

According to MarketingProfs, 15 percent of marketers surveyed say their company still does not regularly review email opens and clicks; only 23 percent say they have integrated their website and emails to track what happens after a click.

The higher a number of images in an email, the lower the rate of clickthrough of the email. READ MORE